Starbucks Dapitan

Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world.
According to them, they are  committed to offering their customers the world’s best coffee and the finest coffee experience – while also conducting their business in ways that produce social, environmental and economic benefits for the communities in which they do business. I totally agree with that and personally, I admire the concept of Starbucks. I believe that it's not just about their coffee and their products, it's more of the experience that one can have in their stay just like how they treat their customers with hospitality. The employees are well trained and they know how to treat their customers. Comfortable seats are also present and they have free wifi. With these features, Starbucks is like  trying to tell everyone that it is the perfect place for us to stay and relax while enjoying our coffee and doing some other stuff may it be school, work or personal stuff. 
The company have many branches here in the Philippines, in fact in UST, Starbucks are present on mostly every corner. I have seen one in PNoval and the other in Dapitan. It is not possible that they cannibalize sales because they have different target market and if I were to suggest, I would still want another branch in Lacson or Espana because the two branches are always crowded and unlike the admirable Starbucks that I described earlier, PNoval and Dapitan branch seem to not meet it standards because it's always crowded.When we went to Starbucks Dapitan, we can hardly find a place to stay as every chair was occupied and the queue in the counter was very long. We had to wait for others to go before we can sit and since people in Starbucks usually stay long, we did not know . how long we would wait. After a few minutes, 2 seats were vacated and so we settled there. We fell in line to order our favorite Mocha Frappuccino and a pastry. I was supposed to order a Belgian Waffle but it was not available so I did not buy any pastry. Moreover, the baristas where not accommodating as they were supposed to be. Maybe because, they are also stressed about the crowd. We also planned to study but the place is too noisy and the lights are quite dim so we decided to leave as soon as we finish our frappes. Actually, I am also up for the stickers because I am collecting for a planner but I guess I won't visit there for long because I am irritated with the system and the crowd. 
Anyway, I noticed that there are different types of customers in Starbucks. The first category is those who go to Starbucks regularly in order to study. They usually look for a good place and then stay there long. In there stay, they consume at least a drink and a pastry. The other one are the people who come in groups. They usually occupy the tables and chairs but actually, they just order one drink and they can sometimes be the cause of noise and interruption to those who are studying. Some people in Starbucks are also just dropping by to buy a drink. They do not like to stay long because it's too crowded. However, they are bothered with the long queue in the counter therefore I suggest that to satisfy this kind of customers, the ordering system should be made faster. Maybe one from the crew could get their order while they line up and relay it immediately to the coffee makers so the work would be continuous. However, some customers of Starbucks are just going with the bandwagon, collecting stickers and buying when there is a promo. Starbucks could take advantage of these customers but they first have to deal with internal conflicts especially regarding customer satisfaction.